The Fatherie
Positioning and brand identity for a platform to support dad-curious gay men
AOR gives ambitious brands access to senior creative leadership without the overhead of a full-time hire, or the arms-length of traditional agencies.
Founder-led and lean, we are a creative solution designed to plug into brands on the move, lead the work, and scale via a trusted bench of experienced designers, writers, strategists, and specialist partners as needs evolve.
You need time back—
and someone you trust
Managing briefs, designers, partners and creative decisions, is consuming the bandwidth you need to lead.
The design team
reports to the C-Suite
There’s no creative leader close enough to the business to translate its ambition into clear direction—and close enough to the work to help the team make it real.
The Founder has become the Creative Director
No one has the authority or trust to make the call. Decisions are being made by consensus, urgency or whoever is in the room.
Your Agency Village
is eating itself
Agencies for ‘this and that’ are all delivering on briefs, but the result is inconsistent work and a brand being pulled in too many directions.
Positioning and brand identity for a platform to support dad-curious gay men
A creative platform introducing Munchkin’s next generation of cups
“I have exceptionally high standards when it comes to brand and creative excellence, and AOR exceeded them every time. They became a true partner in the creative process, bringing passion, curiosity, and an unwavering commitment to getting every detail right.”
Fractional, project-based or retained, we bring the leadership and capability to take priority work from strategy through production.
Lead
Senior partnership and collaboration.
Set the vision, raise the standard and align teams, agencies and specialist partners.
Think
Turn business ambition into creative strategy.
Clarify and re/position brands for impact.
Creative platforms, ideas, systems and campaigns.
Make
Make undeniable work.
Identities, campaigns, product launches, initiatives and experiences from concept through production.
Hands-on and accountable from the first conversation to the final outcome
Embedded with your leaders, teams and partners
Flexible engagements and trusted specialist capability that scales
Munchkin • The Fatherie • Afterpay • General Motors • Netflix • IBM • Marriott Bonvoy • Mondelez International • Amazon • Cash App • Xero • Discovery Channel • National Australia Bank • Disney
Something stuck,
changing or
moving
fast with your brand?
Let’s talk
